How to Increase Student Enrollment & Admission in Your School?
How to Increase Student Enrollment at Your School?
There are many strategies to help enroll more students in school from putting up hoardings across the city to renovating the school to garner the attention of parents. Here are 6 best strategies your school can try out to increase enrollments:
1. Let The Quality of Education Speak for Itself
One of the biggest factors that matter when parents are looking for schools for their child is the quality of education. Are they assured that their child will be able to learn the concepts and not cram them? Are they sure if their child will come out of that school having learned holistically?
2. Modernize The Infrastructure
Studies prove that the quality of school infrastructure has a significant effect on drop-out rates and school attendance. Think about it. Wouldn’t a parent be more likely to send their child to a school that is newly renovated, has Smart TVs for better learning and hygiene maintenance to ensure their child doesn’t get infected?
3. Leverage the digital channels
Strategically planned school marketing can boost the student admission rate. Here are four digital channels you can leverage for the same:
a. Create a Website of your school
b. Start a Blog
c. Have a well-planned SEO strategy
d. Have a presence on social media
4. Get the words Going in Your City/ Town
Just a digital marketing strategy wouldn’t be enough. You have to target parents who might not be making use of social media or aren’t accustomed to the different digital channels yet.
5. Connect with parents of existing students
This can be a goldmine when it comes to marketing your school. By connecting with the parents of existing students and providing a good experience, you can trigger the power of word-of-mouth marketing.
How effective can it be?
A study says that 90% of people trust and believe in brand recommendations from friends, which is 20% more than those who believe in general consumer opinion.
Here are five ways a school can help build connections with parents:
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